It is called "Sigil". I actually started it in December so I could finish it on January 1, taking advantage of the magic of the Blue Moon on New Year's Eve. A sigil is a sign, a symbol of an intent. To form this type of sigil, a rose window with a superimposed alphabet is used and a tracing of the spelling of your intention is made. The rose window is not to be traced, just the lines to spell your word. However, I did keep the rose window (without the superimposed alphabet) to show how this sigil was formed.
Here is the embroidered rose window and the beaded sigil for "Create". To the left is a wired ribbon and beaded "river of inspiration". A free-form peyote stitched rivulet is intertwined with the ribbon. Then, pearl sticks, crystals and beads were added. The beaded circles continue across the page, as inspiration often seems to fall from heaven. The beaded bit to the right reminds me of a DNA strand. Some talent and creativity is born within us and some is cultivated.